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In today's business climate, everything is about speed and mindshare. Organizations must design communications and learning that make their message:
- Stand out from the clutter of information bombarding individuals daily,
- Focused on the needs of the variety of audiences, including customers, employees, suppliers, and partners,
- Reach, in a timely manner, audiences that are often geographically dispersed, and
- Engaging, but cost-efficient.
Rich media communication helps differentiate your message. Studies prove that when individuals "see and hear," their retention increases five-fold over just "reading.” Rich media can yield significant benefits in: new product introductions, sales, marketing, training, corporate communications, and service and support.
DBMI can help you develop effective content quickly or change it rapidly, using the new generation of tools that take existing presentations and add media. Rich media communication can be delivered through a link in an email or on a web site, making the information available anytime, anywhere.
Also, to help meet diverse organizational needs, rich media communication tools can track who has viewed a communication, what they viewed, for how long, or even how well they performed. Thus, sales can discover what features a prospect spent the most time viewing by checking the times spent looking at different components. Or, HR can monitor that all employees have successfully completed compliance training to meet government regulations.
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